中国数字转型时代完整版报告

秋云飞

McKinsey Global Institute
China’s digital transformation:
The Internet’s impact on
productivity and growth
July 2014

Contents
Executive summary 1
1. China’s digital transformation 17
2. The Internet’s growing impact in the consumer electronics,
automotive, and chemical sectors 33
3. Productivity gains and positive spillovers in finance, real estate,
and health care 55
4. China’s digital agenda: Capturing the Internet’s full potential 95
Appendix: Technical notes 111
Bibliography 119