2011-2015 年中国养老产业市场运行态势与投资前景预测报告

小铃铛

····19
2.1 2010-2011 年中国养老产业运行政策环境解析························································19
2.1.1 《中国老龄事业发展“十一五”规划》······························································19
2.1.2 《关于加快发展养老服务业的意见》······························································27
2.1.3 实施“小区老年福利服务星光计划” ··································································29
2.1.4 十七大《报告》中对养老的重视······································································32
2.1.5 《关于全面推进居家养老服务工作的意见》··················································35
2.2 2010-2011 年中国宏观经济环境分析·······································································35
2.2.1 中国GDP分析·····································································································35
2.2.2 消费价格指数分析·····························································································36
2.2.3 城乡居民收入分析·····························································································36
2.2.4 社会消费品零售总额·························································································37
2.2.5 全社会固定资产投资分析·················································································38
2.2.6 进出口总额及增长率分析··················································································39
2.3 2010-2011 年中国养老产业社会环境分析································································40
2.3.1 中国人口规模及结构分析·················································································40
2.3.2 中国人口老龄人进程·························································································41
2.3.3 人口老龄化已成为中国重要的民生问题··························································42
2.4 2010 年中国养老产业亮点分析················································································44
2.4.1 中国“空巢老人”的养老问题突出······································································44
2.4.2 中国老年人消费观念的转变分析······································································45
2.4.3 中国逐年提高企业退休人员基本养老金··························································45
2.4.4 2010 年中国养老保险年金投资规模分析··························································46
第三章 2010-2011 年国内外养老模式及运行机制的比较分析·········································47
3.1 国外养老模式的理论分析························································································47
3.1.1 西方国家的三种养老模式理论的介绍······························································47
3.1.2 西方国家养老模式理论的特点分析··································································48
3.2 2010-2011 年国外主要发达国家典型养老模式分析················································50
3.2.1 美国实施的四种养老模式及运行机制分析······················································50
3.2.2 英国的小区照顾养老模式及特点分析······························································50
3.2.3 日本的养老模式及发展现状分析······································································52
3.3 2010-2011 年中国养老服务体系新变革透析····························································52
3.3.1 改革开放前的养老服务体系概况······································································52
3.3.2 改革开放后养老服务的变化分析······································································53
3.3.3 中国社会福利社会化的发展分析······································································54
3.3.4 2010 年中国养老服务体系发展现状分析··························································55
3.4 2010-2011 年中国主要养老模式研究·······································································56
3.4.1 家庭养老及发展现状分析·················································································56
3.4.2 机构养老及发展现状分析·················································································57
3.4.3 小区居家养老及发展现状分析·········································································57
第四章 2010-2011 年中国养老产业运行新形势透析·························································64
4.1 2010-2011 年中国养老产业特点分析·······································································64
4.1.1 养老产业向多元化方向发展·············································································64
4.1.2 民企积极参与养老产业的发展·········································································66
4.1.3 外资进军中国各地养老产业·············································································66
4.1.4 中国各地养老基地建设迅速·············································································66
4.2 2010-2011 年中国养老产业运行况···········································································67
4.2.1 中国养老设施和机构分析·················································································67
4.2.2 中国老年护理服务现状分析·············································································67
4.2.3 中国老年生活和护理用品市场分析··································································68
4.2.4 中国老年休闲娱乐市场发展现状综述······························································68
4.2.5 中国老年理财业发展现状分析·········································································69
4.3 2010-2011 年中国各地养老产业态势分析································································70
4.3.1 北京加快养老设施建设······················································································70
4.3.2 未来三年天津将兴建13 处老年小区·································································71
4.3.3 青岛投资13 亿开建中国最大养老基地·····························································71
4.3.4 中国红十字基金会首家公益性老年公寓落户扬州···········································71
4.3.5 未来10 年重庆市将建国家级养老岛································································72
4.4 目前中国养老产业发展现状中的误区探析·····························································72
4.4.1 养老产业完全市场化运行·················································································72
4.4.2 养老产业收益分析·····························································································73
4.4.3 在中国大力发展异地养老模式·········································································73
4.5 2010-2011 年中国养老产业创新发展的建议····························································73
4.5.1 养老产业应走社会化的道路·············································································73
4.5.2 养老产业应走专业化发展道路·········································································74
4.5.3 中国养老产业发展的政府扶持建议··································································74
第五章 2010-2011 年中国内外老年住宅业典型案例研究·················································75
5.1 老年住宅相关概述····································································································75
5.1.1 老年住宅业的兴起·····························································································75
5.1.2 国外老年人居住建筑模式的分类······································································77
5.1.3 老年公寓的兴起和发展·····················································································78
5.1.4 老年公寓与老年住宅的关系·············································································80
5.2 国外老年住宅典型案例分析····················································································87
5.2.1 美国的太阳城中心·····························································································87
5.2.2 日本的港北新城·································································································87
5.2.3 欧洲的独立公寓·································································································88
5.2.4 英国打造智能化老年公寓··················································································88
5.2.5 德国的养老小区·································································································90
5.3 中国养老住宅业的典型案例分析·············································································90
5.3.1 北京太阳城“以房养老” ·····················································································90
5.3.2 上海“异地养老” ·································································································91
5.3.3 大连“候鸟式”养老·····························································································95
5.3.4 天津“季节性”养老·····························································································96
5.3.5 海外华人回国养老模式·····················································································96
5.3.6 台湾的小区养老模式·························································································97
5.3.7 北京度假休闲养老·····························································································98
5.3.8 江苏生态养老连锁·····························································································99
5.3.9 浙江分时度假式养老·························································································99
5.4 中国老年公寓发展现状分析··················································································100
5.4.1 中国发展老年公寓的必要性分析····································································100
5.4.2 中国老年公寓的主要发展类型分析································································101
5.4.3 中国社会力量办老年公寓的区域模式分析····················································104
5.4.4 中国老年公寓发展中存在的问题分析····························································105
5.4.5 促进中国老年公寓发展的对策建议································································107
5.5 2010-2011 年中国老年住宅业现状综述··································································109
5.5.1 中国老年住宅业进入起步阶段·······································································109
5.5.2 中国老年住宅产品的开发现状分析································································110
5.5.3 中国老年住宅的功能特点分析·······································································110
5.5.4 中国老年住宅业发展中存在的问题分析························································ 111
5.5.5 中国老年住宅业的发展建议···········································································112
第六章 2010-2011 年中国养老服务业运行透析······························································· 115
6.1 养老服务业相关概述······························································································115
6.1.1 养老服务业定义及特点···················································································115
6.1.2 居家养老服务相关概述···················································································115
6.1.3 国外小区养老服务业的类型···········································································118
6.1.4 美国的老年服务业运营机制介绍····································································118
6.2 2010-2011 年中国养老服务业发展现状综述··························································120
6.2.1 中国养老服务业的市场规模分析····································································120
6.2.2 中国养老服务业发展存在的问题分析····························································121
6.2.3 发展养老服务业对就业的促进作用分析························································122
6.2.4 发展养老服务业的产业带动效应分析····························································123
6.3 2010-2011 年中国居家养老服务业运行态势分析··················································125
6.3.1 中国居家养老服务事业进展迅速····································································125
6.3.2 中国各地居家养老服务模式的比较分析························································126
6.3.3 完善中国居家养老服务业的政策建议····························································131
6.4 2010-2011 年中国民办养老服务机构调研······························································132
6.4.1 中国民办养老服务机构建设新进展································································132
6.4.2 中国民办养老机构的特点分析·······································································133
6.4.3 中国民办养老服务机构发展困难的原因分析················································134
6.4.4 中国民办养老服务机构发展的建议································································135
6.5 2010-2011 年中国老年旅游业动态分析··································································136
6.5.1 中国老年旅游业发展历程分析·······································································136
6.5.2 中国老年旅游业成旅游市场主力军································································137
6.5.3 老年旅游用品设计的市场化策略探讨····························································138
6.5.4 中国老年旅游业发展存在的问题分析····························································142
6.5.5 开发中国老年旅游市场的建议·······································································143
6.6 2010-2011 年中国其它养老服务业市场运行分析··················································144
6.6.1 中国老年教育事业的发展分析·······································································144
6.6.2 2009 年中国老年教育事业发展现状分析························································148
6.6.3 中国老年娱乐文化市场分析···········································································149
6.6.4 中国城市老年文化消费市场的发展建议························································150
6.6.5 老年理财业成为新兴行业···············································································151
第七章 2010-2011 年中国老年生活用品及护理用品市场运行态势分析·······················153
7.1 2010-2011 年中国老年生活用品及护理用品行业运行总况··································153
7.1.1 2010-2011 年中国便携医疗电子市场规模分析···············································153
7.1.2 中国老年生活及护理用品亟需创新································································156
7.1.3 中国老年生活用品的消费特征分析································································156
7.1.4 老年生活及护理用品的政策扶持效应分析····················································159
7.2 2010-2011 年中国老年助听器市场运行分析··························································160
7.2.1 中国老年助听市场特点分析···········································································160
7.2.2 中国老年助听市场存在问题分析····································································162
7.2.3 老年助听市场营销售策略分析·······································································163
7.3 2010-2011 年中国老年手机市场现状分析······························································164
7.3.1 老年消费者对手机的需求特性分析································································164
7.3.2 中国老年手机市场现状分析···········································································165
7.3.3 中国老年手机市场开发策略···········································································167
7.4 2010-2011 年中国老年服装市场透析·····································································169
7.4.1 中国老年服饰市场发展滞后···········································································169
7.4.2 老年服装消费的特征分析···············································································169
7.4.3 中国老年服装市场的开发策略·······································································172
7.5 其它老年用品市场发展现状分析···········································································173
7.5.1 中国成人纸尿裤行业进入发展期····································································173
7.5.2 中国老人玩具市场发展概况···········································································174
第八章 2010-2011 年中国养老产业重点企业运行动态分析···········································175
8.1 恒安集团··················································································································175
8.1.1 集团简介··········································································································175
8.1.2 安而康成人卫生护理品牌发展历程································································175
8.1.3 08 年集团经营情况···························································································176
8.1.4 09 年集团经营情况···························································································176
8.1.5 10 年集团经营情况···························································································178
8.1.6 集团未来发展展望····························································································179
8.2 北京太阳城集团······································································································180
8.2.1 公司简介··········································································································180
8.2.2 北京太阳城实施全程化养老···········································································181
8.2.3 北京太阳城的四种养老方式介绍····································································181
8.3 卓达集团··················································································································183
8.3.1 公司简介··········································································································183
8.3.2 卓达创建中国养老服务小区新模式································································184
8.3.3 09 年卓达建中国首席全龄化颐居生态健康城················································186
8.4 浙江联众乡村资源开发有限公司···········································································187
8.4.1 公司简介··········································································································187
8.4.2 04-2010-2011 年公司发展历程·········································································187
8.4.3 联众“城仙居”打造乡村养老模式····································································188
8.4.4 联众养老休闲基地介绍···················································································190
8.5 上海绿地集团··········································································································191
8.5.1 企业概况··········································································································191
8.5.2 长三角最大养老基地城孝贤坊·······································································192
8.6 中资颐年··················································································································195
8.6.1 机构简介··········································································································195
8.6.2 中资颐年养生家园发展现状及发展规划························································195
8.7 重庆和润养生老年公寓发展有限公司···································································196
8.7.1 公司简介··········································································································196
8.7.2 公司发展规划···································································································197
8.8 重庆南山养老疗养中心（集团）···········································································197
8.8.1 中心简介··········································································································197
8.8.2 重庆南山养老疗养中心现状介绍····································································197
第九章 2011-2015 年中国养老产业前景展望与趋势预测分析·······································199
9.1 2011-2015 年中国养老产业发展前景分析······························································199
9.1.1 2015 年中国养老产业规模预测·······································································199
9.1.2 中国民办养老服务机构发展的潜力大····························································199
9.1.3 中国老年生活用品市场的前景展望································································199
9.1.4 中国养老服务产业发展的政策建议································································199
9.2 2011-2015 年中国养老服务产业发展趋势······························································200
9.2.1 产品种类逐渐多样化·······················································································200
9.2.2 银发族消费观念发生转变···············································································201
9.2.3 政府为企业投资创造良好的环境····································································201
第十章 2011-2015 年中国养老产业投资战略研究···························································202
10.1 2011-2015 年中国养老产业行业投资概况·························································202
10.1.1 养老产业行业投资特性···············································································202
10.1.2 养老产业具有良好的投资价值····································································202
10.1.3 养老产业投资环境利好···············································································202
10.2 2011-2015 年中国养老产业投资机会分析·························································203
10.2.1 21 世纪的投资嬗变将由老年人谱写···························································203
10.2.2 中国到2014 年老龄人口将达到2 亿··························································203
10.2.3 投资理财业变阵 吸银发族·········································································203
10.2.4 “美丽投资”节前热“银发族”成生力军·························································203
10.3 2011-2015 年中国养老产业投资风险及防范·····················································203
10.3.1 宏观调控政策风险·······················································································203
10.3.2 金融风险分析·······························································································204
10.3.3 市场竞争风险·······························································································204
10.3.4 市场运营机制风险·······················································································204
10.4 2011-2015 年中国养老产业投资建议·································································204
10.4.1 民办养老服务机构的投资风险和投资建议··················································204
10.4.2 中国老年住宅开发投资风险和建议······························································204
10.4.3 中国老年助听器市场投资分析·····································································206
10.4.4 开发老年旅游保险产品·················································································209
10.4.5 研制老年功能性食品·····················································································209
图表目录
图表 1 2006-2010 年国内生产总值及其增长速度···················································35
图表 2 2006-2010 年居民消费价格涨跌幅度···························································36
图表 3 2006-2010 年城镇居民人均可支配收入情况···············································37
图表 4 2006-2010 年农村居民人均纯收入情况·······················································37
图表 5 2006-2010 年社会消费品零售总额及其增长速度·······································38
图表 6 2006-2010 年全社会固定资产投资及其增长速度······································39
图表 7 2006-2010 年货物进出口总额······································································39
图表 8 中国福利社会化构成图················································································53
图表 9 中国大陆便携式医疗电子产品进出口额变化·······································153
图表 10 中国大陆便携式医疗电子产品市场规模及其增长·····························154
图表 11 中国大陆医疗电子产品销售收入及其增长··········································155
图表 12 便携医疗电子产品分类······································································156
图表 13 2009 年老人手机品牌关注度排行·······················································166