互联网分析报告,希望对大家有帮助
Executive summary ....................................................................... 5
Our main thesis ............................................................................. 8
Social games introduction ........................................................... 10
China’s social games growth prospects ...................................... 12
The basic business model ........................................................... 18
The Chinese social gamer ........................................................... 21
Battle of the platforms ................................................................ 26
Competition in China social gaming............................................ 29
Emerging opportunities: Mobile social gaming ........................... 32
Key risks ...................................................................................... 35
Conclusions ................................................................................. 36
Other social games company profiles ......................................... 37
Appendix A ................................................................................. 55
Appendix B .................................................................................. 58
Appendix C ................................................................................. 62
Renren Inc ................................................................................... 63
Sina Corp .................................................................................... 63
Tencent ....................................................................................... 63