Ken Research-亚洲能量饮料及运动饮料市场2013~2017年展望

孟春

英文版  共计238页
List of Figures.............................................................................................................................. 12
List of Tables ............................................................................................................................... 22
1. Asia Energy and Sports Drinks Market Introduction ........................................................... 24
2. Asia Energy and Sports Drinks Market Size, 2007-2012..................................................... 25
3. Asia Energy and Sports Drinks Market Segmentation by Geography, 2007-2012 .............. 27
4. Japan Energy and Sports Drinks Market Introduction.......................................................... 29
4.1. Japan Energy and Sports Drinks Market Size, 2007-2012 ........................................... 30
4.2. Japan Energy and Sports Drinks Market Segmentation by Functionality, 2007-2012. 31
4.2.1. For Consumers at Work, 2007-2017....................................................................... 32
4.2.2. For Consumers at Play, 2007-2017......................................................................... 34
4.2.3. For Consumers at Leisure, 2007-2017.................................................................... 35
4.3. Japan Quasi Drug Energy Drink Market Segmentation by Distribution Channel, 2007-2012 37
4.3.1. For Drug Stores, 2007-2017 ................................................................................... 38
4.3.2. For Convenience Stores, 2007-2017....................................................................... 40
4.3.3. For Supermarkets and Hypermarkets, 2007-2017 .................................................. 42
4.3.4. For Others (Small Independent Retailers and Conventional Grocery Stores), 2007-2017 43
4.4. Japan Energy Drink Market Segmentation by Distribution Channel, 2007-2012........ 45
4.4.1. For Vending Machines, 2007-2017 ........................................................................ 46
4.4.2. For Convenience Stores, 2007-2017....................................................................... 48
4.4.3. For Supermarkets and Hypermarkets, 2007-2017 .................................................. 50
4.4.4. For Others (Small Independent Shops and Retailers), 2007-2017 ......................... 52
4.5. Japan Sports Drink Market Segmentation by Distribution Channel, 2007-2012 ......... 53
4.5.1. For Hypermarkets and Supermarkets, 2007-2017 .................................................. 54
4.5.2. For Convenience Stores, 2007-2017....................................................................... 56
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4.5.3. For Vending Machines, 2007-2017 ........................................................................ 57
4.5.4. For Others (Small Independent Retailers and Grocery Stores), 2007-2017 ........... 59
4.6. Japan Energy and Sports Drinks Market Trends and Developments ........................... 60
Surge in the Number of Vending Machines in Japan ................................................... 60
Increasing Number of Fitness Clubs and Programs...................................................... 61
Increase in the Expenditure on Food and Beverage Products....................................... 61
4.7. Market Share of Major Players in Japan Energy and Sports Drinks Market, 2012...... 62
4.7.1. Market Share of Major Players in Quasi Energy Drink Market, 2012 ................... 62
4.7.2. Market Share of Major Players in Energy Drinks Market, 2012............................ 63
4.7.3. Market Share of Major Players in Sports Drink Market, 2012............................... 64
4.8. Company Profiles of Major Players in Japan Energy and Sports Drinks..................... 65
4.8.1. Otsuka Pharmaceutical Company........................................................................... 66
4.8.1.1. Company Overview......................................................................................... 66
4.8.1.2. Financial Performance..................................................................................... 67
4.8.1.3. Business Strategy............................................................................................. 68
Focus on Increasing Global Presence ........................................................................... 68
Focus on the Development of Innovative Products ...................................................... 69
Focus on Expanding the Sales Channel........................................................................ 69
4.8.2. Suntory Holdings Limited....................................................................................... 69
4.8.2.1. Company Overview......................................................................................... 70
4.8.2.2. Financial Performance..................................................................................... 70
4.8.2.3. Business Strategy............................................................................................. 71
Continuous Development of Innovative Products ........................................................ 71
4.8.3. Taisho Pharmaceutical Co Ltd................................................................................ 71
4.8.3.1. Company Overview......................................................................................... 72
4.8.3.2. Financial Performance..................................................................................... 72
4.8.3.3. Business Strategy............................................................................................. 73
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Focus on Expanding OTC Drug Business Globally ..................................................... 74
Growth through Mergers and Acquistions.................................................................... 74
4.8.4. Coca- Cola Japan Co Ltd ........................................................................................ 74
4.8.4.1. Company Overview......................................................................................... 74
4.8.4.2. Financial Performance..................................................................................... 75
4.8.4.3. Business Strategy............................................................................................. 75
Focus on Increasing Sales through Vending Machines ................................................ 76
4.9. Japan Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017 76
4.10. Japan Energy and Sports Drinks Market Macro-Economic Factors............................. 77
4.10.1. Urban Population in Japan, 2007-2017............................................................... 77
4.10.2. Consumer Expenditure on Food and Non-Alcoholic Beverages, 2007-2017..... 78
4.10.3. Gross Domestic Product, 2007-2017 .................................................................. 79
4.10.4. Retail Food and Beverage Sales in Japan, 2007-2017 ........................................ 80
5. China Energy and Sports Drinks Market Introduction ......................................................... 82
5.1. China Energy and Sports Drinks Market Size, 2007-2012........................................... 83
5.2. China Energy and Sports Drinks Market Segmentation by Functionality, 2007-2012 84
5.2.1. For Consumers at Play, 2007-2017......................................................................... 85
5.2.2. For Consumers at Work, 2007-2017....................................................................... 87
5.2.3. For Consumers at Leisure, 2007-2017.................................................................... 89
5.3. China Energy and Sports Drink Market Segmentation by Distribution Channel, 2007-2012 90
5.3.1. For Supermarkets and Hypermarkets, 2007-2017 .................................................. 92
5.3.2. For Convenience Stores, 2007-2017....................................................................... 94
5.3.3. For Drug Stores and Pharmaceuticals, 2007-2017 ................................................. 95
5.3.4. For Others (Small Independent Retailers and Stores), 2007-2017 ......................... 97
5.4. Food and Government Regulations in China Energy and Sports Drinks Market......... 98
5.5. China Energy and Sports Drinks Market Trends and Developments ........................... 99
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Emerging Health Club Industry in China ..................................................................... 99
Increasing Sports Participation ..................................................................................... 99
5.6. Market Share of Major Players in China Energy and Sports Drinks Market ............. 100
5.6.1. Market Share of Major Players in China Energy Drink Market, 2012................. 100
5.6.2. Market Share of Major Players in China Sports Drink Market, 2012 .................. 101
5.7. Company Profiles of Major Players in China Energy and Sports Drinks................... 102
5.7.1. Danone .................................................................................................................. 102
5.7.1.1. Company Overview....................................................................................... 102
5.7.1.2. Financial Performance................................................................................... 103
5.7.1.3. Business Strategy........................................................................................... 104
Focus on the Expansion of Waters Division............................................................... 104
Continuous Focus on Research and Development...................................................... 104
5.7.2. Hangzhou Wahaha Group Co. Ltd........................................................................ 104
5.7.2.1. Company Overview....................................................................................... 104
5.7.2.2. Financial Performance................................................................................... 105
5.7.2.3. Business Strategy........................................................................................... 105
Focus on Promoting Products through Promotional Activities .................................. 105
5.8. China Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017 105
5.9. China Energy and Sports Drinks Market Macro-Economic Factors .......................... 107
5.9.1. Urban Population, 2007-2017............................................................................... 107
5.9.2. Gross Domestic Product, 2007-2017 .................................................................... 108
5.9.3. Consumer Expenditure on Food, Beverages and Tobacco, 2007-2017................ 109
6. Thailand Energy and Sports Drinks Market Introduction................................................... 111
6.1. Thailand Energy and Sports Drinks Market Size, 2007-2012 .................................... 112
6.2. Thailand Energy and Sports Drinks Market Segmentation by Functionality, 2007-2012 113
6.2.1. For Consumers at Work, 2007-2017..................................................................... 114
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6.2.2. For Consumers at Play, 2007-2017....................................................................... 115
6.2.3. For Consumers at Leisure, 2007-2017.................................................................. 117
6.3. Thailand Energy and Sports Drinks Market Segmentation by Distribution Channel, 2007-2012 ............................................................................................................................... 118
6.3.1. For Supermarkets and Hypermarkets, 2007-2017 ................................................ 120
6.3.2. For Convenience Stores, 2007-2017..................................................................... 122
6.3.3. For Independent Retailers, 2007-2017.................................................................. 125
6.3.4. For Others (Small Conventional Retail Stores, Vending Machines and Traditional Departmental Stores, 2007-2017 ........................................................................................ 126
6.4. Food and Government Regulations in Thailand Energy and Sports Drinks Market .. 128
6.5. Thailand Energy and Sports Drinks Market Trends and Developments .................... 129
Growth in the Food and Beverage Retail Sector ........................................................ 129
Surge in Food and Beverage Expenditure .................................................................. 130
6.6. Market Share of Major Players in Thailand Energy and Sports Drinks Market, 2007-2012 130
6.6.1. Market Share of Major Players in Thailand Energy Drink Market, 2012 ............ 130
6.6.2. Market Share of Major Players in Thailand Sports Drink Market, 2012.............. 131
6.7. Company Profiles of Major Players in Thailand Energy and Sports Drinks Market . 133
6.7.1. Osotspa Co.Ltd ..................................................................................................... 133
6.7.1.1. Company Overview....................................................................................... 133
6.7.1.2. Business Strategy........................................................................................... 134
Continuous Focus on Research and Develoment of Products .................................... 134
Focus on the Development of Innovative Products .................................................... 134
6.7.2. Carabao Tawandang Co. Ltd ................................................................................ 135
6.7.2.1. Company Overview....................................................................................... 135
6.7.2.2. Business Strategy........................................................................................... 135
Focus on Increasing Global Presence ......................................................................... 135
6.7.3. Serm Suk Public Company Limited ..................................................................... 136
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6.7.3.1. Company Overview....................................................................................... 136
6.7.3.2. Financial Performance................................................................................... 136
6.7.3.3. Business Strategy........................................................................................... 137
Focus on the Expansion of Product Portfolio ............................................................. 137
6.7.4. TC Pharmaceuticals Industries Co. Ltd ................................................................ 138
6.7.4.1. Company Overview....................................................................................... 138
6.7.4.2. Business Strategy........................................................................................... 138
Continuous Focus on Research and Development of Products .................................. 138
6.8. Thailand Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017 139
6.9. Thailand Energy and Sports Drinks Market Macro-Economic Factors...................... 140
6.9.1. Urban Population, 2007-2017............................................................................... 140
6.9.2. Gross Domestic Product, 2007-2017 .................................................................... 141
6.9.3. Food and Beverage Retail Sales, 2007-2017 ........................................................ 142
7. South Korea Energy and Sports Drinks Market Introduction............................................. 143
7.1. South Korea Energy and Sports Drinks Market Size, 2007-2012 .............................. 144
7.2. South Korea Energy and Sports Drinks Market Segmentation by Consumers, 2007-2012 145
7.2.1. For Casual Energy and Sports Drinks Consumers, 2007-2017 ............................ 146
7.2.2. For Lifestyle Consumers, 2007-2017 ................................................................... 148
7.2.3. For Athletes as Consumers, 2007-2017................................................................ 150
7.3. South Korea Energy and Sports Drinks Market Segmentation by Distribution Channel, 2007-2012 ............................................................................................................................... 152
7.3.1. For Convenience Stores, 2007-2017..................................................................... 153
7.3.2. For Supermarkets and Hypermarkets, 2007-2017 ................................................ 155
7.3.3. For Drug Stores and Pharmaceuticals, 2007-2017 ............................................... 157
7.3.4. For Online Retailing, 2007-2017 .......................................................................... 159
7.3.5. For Others (Small Independent Retailers and General Retail Stores), 2007-2017161
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7.4. Food and Government Regulations in South Korea Energy and Sports Drinks Market 163
7.5. South Korea Energy and Sports Drinks Market Trends and Developments .............. 163
Surging Wellbeing and Fitness Trend......................................................................... 163
Rising Popularity of Fortified and Functional Foods and Beverages......................... 164
Strong Presence of Hypermarket Stores ..................................................................... 164
7.6. Market Share of Major Players in South Korea Energy and Sports Drinks Market, 2012 165
7.6.1. Market Share of Major Players in South Korea Energy Drinks Market, 2012..... 165
7.6.2. Market Share of Major Players in South Korea Sports Drinks Market, 2012 ...... 166
7.7. Company Profiles of Major Players in South Korea Energy and Sports Drinks........ 167
7.7.1. Dong A Socio Holdings........................................................................................ 167
7.7.1.1. Company Overview....................................................................................... 167
7.7.1.2. Financial Performance................................................................................... 168
7.7.1.3. Business Strategy........................................................................................... 169
Focus on Expansion in the Global Market.................................................................. 169
Continuous focus on Increasing Sales by Marketing Campaigns............................... 169
7.7.2. Lotte Chilsung Beverage Co.Ltd .......................................................................... 170
7.7.2.1. Company Overview....................................................................................... 170
7.7.2.2. Financial Performance................................................................................... 170
7.7.2.3. Business Strategy........................................................................................... 171
Focus on the Production of Innovative Products ........................................................ 171
7.7.3. Kwang Dong Pharmaceutical Co. Ltd .................................................................. 171
7.7.3.1. Company Overview....................................................................................... 171
7.7.3.2. Financial Performance................................................................................... 172
7.7.3.3. Business Strategy........................................................................................... 173
Focus on Research and Development ......................................................................... 173
7.7.4. Coca-Cola Korea................................................................................................... 173
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7.7.4.1. Company Overview....................................................................................... 173
7.7.4.2. Financial Performance................................................................................... 174
7.7.4.3. Business Strategy........................................................................................... 174
Focus on Creating Brand Awareness.......................................................................... 174
Brand Promotion by Supporting Sports Events.......................................................... 175
7.8. South Korea Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017 175
7.9. South Korea Energy and Sports Drinks Market Macro-Economic Factors................ 176
7.9.1. Population Aged 15-64 Years, 2007-2017............................................................ 176
7.9.2. Urban Population, 2007-2017............................................................................... 177
7.9.3. Gross Domestic Product, 2007-2017 .................................................................... 178
7.9.4. Consumer Expenditure on Food and Non-alcoholic Beverages, 2007-2017........ 179
7.9.5. Retail Food and Beverage Sales in South Korea, 2007-2017............................... 180
8. India Energy and Sports Drinks Market Introduction......................................................... 182
8.1. India Energy and Sports Drinks Market Size, 2007-2012 .......................................... 183
8.2. India Energy and Sports Drinks Market Segmentation by Functionality, 2007-2012 185
8.2.1. For Consumers at Work, 2007-2017..................................................................... 187
8.2.2. For Consumers at Leisure, 2007-2017.................................................................. 188
8.2.3. For Consumers at Play, 2007-2017....................................................................... 190
8.3. India Energy Drink Market Segmentation by Distribution Channel, 2007-2012....... 193
8.3.1. For Traditional Trade, 2007-2017......................................................................... 194
8.3.2. For New Channel Development, 2007-2017 ........................................................ 196
8.3.3. For Modern Trade, 2007-2017.............................................................................. 198
8.4. India Sports Drink Market Segmentation by Distribution Channel, 2007-2012 ........ 199
8.4.1. For Traditional Trade, 2007-2017......................................................................... 201
8.4.2. For New Channel Development, 2007-2017 ........................................................ 203
8.4.3. For Modern Trade, 2007-2017.............................................................................. 205
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8.5. Food and Government Regulations in India Energy and Sports Drinks Market ........ 206
8.6. India Energy and Sports Drinks Market Trends and Developments .......................... 207
Augmenting Impact of Social Media.......................................................................... 207
Rising Popularity of Energy Drinks in Pubs and Bars................................................ 207
Surging Fitness Industry in India................................................................................ 208
8.7. Market Share of Major Players in India Energy Drink Market, 2012 ........................ 208
8.8. Retail Survey on Energy and Sports Drinks in India.................................................. 210
8.8.1. Analysis and Interpretation of the Questionnaire ................................................. 210
Brand Preference of Consumers for Energy Drinks ................................................... 210
Proportion of Males and Females Purchasinng Energy and Sports Drinks ................ 211
Age-Wise Consumer Preference for Energy and Sports Drinks................................. 212
Customer Preferene for Sports Drink Flavors in India ............................................... 213
Factors Influencing Consumer Preference for Energy and Sports Drinks.................. 214
Packaging Preference of Customers Purchasing Energy and Sports Drinks .............. 215
8.9. Company Profiles of Major Players in India Energy and Sports Drinks.................... 216
8.9.1. Red Bull GmBH.................................................................................................... 216
8.9.1.1. Company Overview....................................................................................... 216
8.9.1.2. Financial Performance................................................................................... 217
8.9.1.3. Business Strategy........................................................................................... 217
Focus on Continuous Expansion in the Global Market .............................................. 217
Focus on Innovative Marketing Strategies Across the World .................................... 217
8.9.2. PepsiCo Inc. .......................................................................................................... 218
8.9.2.1. Company Overview....................................................................................... 218
8.9.2.2. Financial Performance................................................................................... 219
8.9.2.3. Business Strategy........................................................................................... 220
Focus on Building a Diverse Product Portfolio .......................................................... 220
Focus on Commercial Promotion of Brands............................................................... 220
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8.9.3. Hector Beverages Pvt. Ltd .................................................................................... 221
8.9.3.1. Company Overview....................................................................................... 221
8.9.3.2. Business Strategy........................................................................................... 221
Focus in Offering Products at Affordable Prices........................................................ 221
8.10. India Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017222
8.11. India Energy and Sports Drinks Market Macro-Economic Factors............................ 223
8.11.1. Youth Population in India (Aged 15-44 Years), 2007-2017............................. 223
8.11.2. Personal Disposable Income, 2007-2017.......................................................... 224
8.11.3. Consumer Expenditure on Food, Beverages and Tobacco, 2007-2017 ............ 225
8.11.4. India Pubs, Bars, Clubs and Lounges Market Size, 2007-2017........................ 226
9. Asia Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017........ 228
9.1. Cause and Effect Relationship between Industry Factors and Asia Energy and Sports Drinks Market ......................................................................................................................... 228
9.2. Asia Energy and Sports Drinks Market Future Outlook and Projections, 2013-2017 229
10. Appendix........................................................................................................................ 231
10.1. Market Definitions...................................................................................................... 231
10.2. Abbreviations.............................................................................................................. 232
10.3. Research Methodology ............................................................................................... 233
Data Collection Methods ............................................................................................ 233
Approach..................................................................................................................... 233
Variables (Dependent and Independent)..................................................................... 234
Multi Factor Based Sensitivity Model ........................................................................ 234
Final Conclusion ......................................................................................................... 237
10.4. Disclaimer ................................................................................................................... 238