2013年中国控制吸烟报告

孟春

序言...................................................................................................................................1
第一章 全面禁止烟草广告、促销和赞助的必要性......................................................2
一、什么是烟草广告、促销和赞助................................................................................2
（一）烟草广告和促销.................................................................................................2
（二）烟草赞助...........................................................................................................2
二、烟草广告、促销和赞助的作用................................................................................3
（一）烟草广告和促销的作用.......................................................................................3
（二）烟草赞助的作用.................................................................................................4
（三）烟草广告、促销和赞助对青少年的影响...............................................................4
三、必须全面禁止烟草广告、促销和赞助.....................................................................5
第二章 世界各国禁止烟草广告、促销和赞助的进展..................................................6
一、禁止烟草广告.........................................................................................................6
（一）对烟草制品品牌共享和延伸的管制......................................................................6
（二）对跨国界烟草广告的管制...................................................................................6
（三）禁止销售点烟草广告..........................................................................................6
（四）禁止在销售点陈列或展示烟草制品......................................................................7
（五）禁止利用烟草制品包装进行烟草广告...................................................................7
二、禁止烟草促销活动..................................................................................................7
三、禁止烟草赞助活动..................................................................................................8
第三章 中国禁止烟草广告、促销和赞助的进展.........................................................9
一、出台有关法律法规..................................................................................................9
二、查处违法违规广告、促销、赞助案例...................................................................10
三、加大监管查处力度................................................................................................13
第四章 全面禁止烟草广告、促销和赞助的困难与挑战...........................................14
一、我国人群烟草广告暴露依然严重..........................................................................14
二、我国烟草广告、促销和赞助随处可见...................................................................14
（一）广告...............................................................................................................15
（二）促销...............................................................................................................16
（三）赞助...............................................................................................................18
——全面禁止烟草广告、促销和赞助
三、我国烟草广告、促销和赞助花样翻新...................................................................20
（一）针对女性和青少年...........................................................................................20
（二）终端销售.........................................................................................................21
（三）以“中式低害卷烟”开展营销...........................................................................22
（四）新媒体营销.....................................................................................................23
第五章 全面禁止烟草广告、促销和赞助的建议........................................................26
一、修订《广告法》及相关法律法规..........................................................................26
二、落实《中国烟草控制规划（2012- 2015年）》....................................................26
三、加强宣传和社会监督............................................................................................26
四、加大监督执法力度................................................................................................26
结 语...............................................................................................................................27
参考文献..........................................................................................................................28