2018亚马逊市场发展现状（英文版）

秋云飞

THE STATE OF THE AMAZON
MARKETPLACE 2018
A REPORT BASED ON A SURVEY OF
1,200 AMAZON SELLERS

With an 8% increase in competition on Amazon from last year,
we can interpret that more sellers are changing their prices more
frequently, researching and scouting for new products more
efficiently, optimizing their marketing strategy to more closely align
with their business goals, and automating business processes in
order to focus on increasing profitability.
With Amazon expected to continue its relentless growth, it
is important for third-party sellers to keep their finger on the
e-commerce leader’s pulse. However, it is even more important for
them to understand the habits and priorities of the other sellers
that they cohabitate with on Amazon’s marketplace. This will grant
sellers visibility into their performance, identify where they have
room for development and improvement, and uncover tools and
practices that other sellers are utilizing in order to operate and
perform at scale.
We know that it can be complicated to run a successful business on
Amazon. At Feedvisor, we are intimately familiar with the cadence
of Amazon’s algorithm and use the data that we compile to help
sellers make smarter decisions to improve their businesses in real
time.
“The State of the Amazon Marketplace” reveals pain points, plans for
the future, strategies, and growth figures of over 1,200 Professional
sellers in an effort to help you evaluate your performance and keep
tabs on how Amazon is evolving over time.*
We hope that you will extract the insights that mean the most
for your business and use this resource as a reference point for
achieving your 2018 goals.