China Sports Equipment 2012

adamkelly

TABLE OF CONTENTS
EXECUTIVE SUMMARY .............................................................................................................................................. 2
MARKET OVERVIEW ................................................................................................................................................... 6
Market definition ........................................................................................................................................................ 6
Market analysis ......................................................................................................................................................... 6
MARKET DATA ............................................................................................................................................................. 7
Market value .............................................................................................................................................................. 7
MARKET SEGMENTATION.......................................................................................................................................... 8
Category segmentation ............................................................................................................................................. 8
Geography segmentation .......................................................................................................................................... 9
MARKET OUTLOOK ................................................................................................................................................... 10
Market value forecast .............................................................................................................................................. 10
FIVE FORCES ANALYSIS .......................................................................................................................................... 11
Summary ................................................................................................................................................................. 11
Buyer power ............................................................................................................................................................ 12
Supplier power ........................................................................................................................................................ 13
New entrants ........................................................................................................................................................... 14
Threat of substitutes ................................................................................................................................................ 15
Degree of rivalry ...................................................................................................................................................... 16
LEADING COMPANIES .............................................................................................................................................. 17
adidas AG ............................................................................................................................................................... 17
Li Ning Company Limited ........................................................................................................................................ 20
NIKE, Inc. ................................................................................................................................................................ 23
MACROECONOMIC INDICATORS ............................................................................................................................. 27
Country Data ........................................................................................................................................................... 27
APPENDIX .................................................................................................................................................................. 29
Methodology ............................................................................................................................................................ 29
Industry associations ............................................................................................................................................... 30
Related MarketLine research .................................................................................................................................. 30