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[信息传输、计算机服务和软件业] 中国互联网行业研究报告

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发表于 2013-9-24 18:00:37 | 显示全部楼层 |阅读模式
中国互联网行业研究报告(英文)
Executive summary ....................................................................... 5
Our main thesis ............................................................................. 8
Social games introduction ........................................................... 10
China’s social games growth prospects ...................................... 12
The basic business model ........................................................... 18
The Chinese social gamer ........................................................... 21
Battle of the platforms ................................................................ 26
Competition in China social gaming............................................ 29
Emerging opportunities: Mobile social gaming ........................... 32
Key risks ...................................................................................... 35
Conclusions ................................................................................. 36
Other social games company profiles ......................................... 37
Appendix A ................................................................................. 55
Appendix B .................................................................................. 58
Appendix C ................................................................................. 62
Renren Inc ................................................................................... 63
Sina Corp .................................................................................... 63
Tencent ....................................................................................... 63

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