2011年12月啤酒行业报告

chenhwhao

2011年12月啤酒行业报告

目录
行业篇 .............................................................................................................................................3
第一章 行业综述.....................................................................................................................3
进程篇.............................................................................................................................................4
第二章 大事纪要.....................................................................................................................4
第三章热点解析.....................................................................................................................5
市场篇.............................................................................................................................................6
第四章重点销区动态.............................................................................................................6
河南市场...........................................................................................................................6
吉林市场...........................................................................................................................6
江苏市场...........................................................................................................................7
安徽市场...........................................................................................................................7
湖北市场...........................................................................................................................8
海南市场...........................................................................................................................9
第五章营销案例...................................................................................................................10
企业篇...........................................................................................................................................11
第六章上市企业动态...........................................................................................................11
青岛啤酒.........................................................................................................................11
华润雪花啤酒.................................................................................................................12
燕京啤酒.........................................................................................................................13
重庆啤酒.........................................................................................................................14
第七章其他关注企业...........................................................................................................15
金星啤酒.........................................................................................................................15
珠江啤酒.........................................................................................................................15
百威啤酒.........................................................................................................................15
产品篇...........................................................................................................................................16
第八章品牌活跃状况...........................................................................................................16
第九章行业走势预测...........................................................................................................18
附：2011 年1-11 月中国啤酒分省市产量数据统计..........................................................19