2009-2012年文化产业竞争格局与投资战略研究咨询报告

方晓龙

2009-2012年文化产业竞争格局与投资战略研究咨询报告

目录
第一部分 行业发展现状 ··········································································································· 1
第一章 文化产业概述 ··············································································································· 1
第一节 文化概述························································································································ 1
一、文化的定义······················································································································· 1
二、文化的分类······················································································································· 1
三、文化的起源······················································································································· 8
四、文化的研究······················································································································11
五、文化的特点······················································································································11
六、文化的构成及社会化····································································································· 12
七、中国传统文化基本精神································································································· 13
第二节 文化产业概述·············································································································· 15
一、文化产业的概念············································································································· 15
二、文化产业的范围············································································································· 16
三、文化产业的分类············································································································· 16
第三节 文化创意产业概述······································································································ 20
一、文化创意产业的概念····································································································· 20
二、文化创意产业的特征····································································································· 23
三、创意产业形成的条件····································································································· 24
第四节 我国文化产业统计指标体系 ····················································································· 25
一、文化产业统计范围的界定····························································································· 25
二、文化产业指标体系的设置····························································································· 26
第二章 国际文化产业发展分析····························································································· 35
第一节 国际文化产业发展分析 ····························································································· 35
一、发达国家文化产业发展经验························································································· 35
二、发展中国家的文化产业成长契机················································································· 37
第二节 全球各类文化产业发展分析 ····················································································· 38
一、全球演艺业发展分析····································································································· 38
二、全球娱乐业发展分析····································································································· 40
三、全球音像业发展分析····································································································· 41
四、全球传媒业发展分析····································································································· 43
五、全球出版业发展分析····································································································· 44
六、全球电影业发展分析····································································································· 46
七、全球旅游业发展分析····································································································· 48
八、全球网络服务业发展分析····························································································· 50
九、全球电子娱乐游戏业发展分析····················································································· 52
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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十、全球体育产业发展分析································································································· 53
十一、全球动漫产业发展分析····························································································· 54
十二、全球文化培训业发展分析························································································· 57
十三、全球艺术品拍卖业发展分析····················································································· 59
十四、全球城市会展业发展分析························································································· 60
第三节 世界部分国家文化产业发展分析············································································· 62
一、美国································································································································· 62
二、法国································································································································· 67
三、英国································································································································· 69
四、德国································································································································· 70
五、日本································································································································· 71
六、韩国································································································································· 80
第三章 中国文化产业发展分析····························································································· 82
第一节 我国文化产业发展现状 ····························································································· 82
一、我国文化产业发展概况································································································· 82
二、发展文化金融业对我国发展文化产业的意义····························································· 83
三、全球金融危机背景下我国文化产业发展····································································· 83
四、2009 年文化产业示范基地增加情况··········································································· 88
五、2009 年我国文化产业发展结构情况··········································································· 89
六、近年来我国文化产业研究成果····················································································· 89
七、我国发展文化产业的关键····························································································· 91
第二节 我国文化产业发展的科学发展观研究····································································· 91
一、文化系统开展文化产业工作的主要成绩····································································· 91
二、文化系统促进文化产业发展的基本经验····································································· 93
三、今后一个时期文化产业工作的主要任务····································································· 95
第三节 影响我国文化产业发展因素分析············································································· 97
一、影响文化产业发展的要素分析····················································································· 97
二、近年来推动中国文化产业快速发展因素分析··························································· 100
三、2008-2009 年促进文化产业发展的平台··································································· 100
第四节 奥运会对中国文化产业发展的影响······································································· 100
一、奥运会给文化产业发展的机遇和挑战······································································· 100
二、奥运会对我国文化产业发展的持续影响··································································· 104
第五节 全球化对我国文化产业发展的影响及对策··························································· 104
一、我国文化产业发展的全球化背景··············································································· 104
二、全球化背景下中国文化产业发展面临的机遇和挑战··············································· 106
三、我国在全球化背景下文化产业应采取的对策··························································· 109
第四章 文化创意产业发展分析····························································································113
第一节 我国文化创意产业发展现状分析············································································113
一、我国文化创意产业发展状况························································································113
二、我国部分城市文化创意产业发展现状········································································113
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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三、我国发展红色文化创意产业情况················································································114
四、我国创意文化产业管理人才状况················································································116
第二节 2008 年影响我国文化创意产业发展重大因素·······················································117
一、金融危机························································································································117
二、奥运会··························································································································· 120
第三节 金融危机背景下的文化（创意）产业园区建设与发展 ······································ 121
一、金融危机背景下文化（创意）产业园区面临挑战··················································· 121
二、文化（创意）产业园区在金融危机中的机遇分析··················································· 125
三、文化（创意）产业园区如何应对经济危机······························································· 127
第五章 细分产业发展分析 ··································································································· 131
第一节 影视业发展分析········································································································ 131
一、我国影视业发展现状分析··························································································· 131
二、香港影视业发展现状分析··························································································· 138
三、影视业是文化产业的突破口······················································································· 140
四、“十一五”影视业发展趋势分析···················································································· 140
五、中国影视业发展存在的问题······················································································· 149
六、近年来影视业和银行之间的信贷关系探讨······························································· 149
七、2009 年我国影视业发展机遇分析············································································· 152
八、2009 年金融危机对我国影视业影响········································································· 153
第二节 动漫业发展分析········································································································ 154
一、我国动漫产业发展现状······························································································· 154
二、2008 年我国动漫国际竞争分析················································································· 156
三、我国动漫业发展存在的问题······················································································· 161
四、2009 年我国动漫行业的人才供需分析····································································· 164
第三节 音像业发展分析········································································································ 164
一、音像产业组织形式······································································································· 164
二、音像产品种类与生产数量··························································································· 165
三、2009 年我国音像市场分析························································································· 166
四、2012 年数字音乐市场预测························································································· 166
五、未来几年全球及美国市场传统音像制品消费预测··················································· 167
六、音像产业销售渠道与销售方式的变化趋势······························································· 167
七、2009 年传统唱片市场发展趋势················································································· 169
第四节 出版业发展分析········································································································ 172
一、金融危机对全球出版业影响分析··············································································· 172
二、改革开放30 年来新闻出版业发展分析····································································· 174
三、2008 年我国出版业战略转型期发展分析································································· 176
四、近年来我国出版业“转企改制”研究············································································ 177
五、中国出版业融入世界发展研究··················································································· 179
六、我国电子出版业发展情况和问题··············································································· 180
七、我国数字出版业版权保护问题分析··········································································· 185
第五节 旅游业发展分析········································································································ 187
一、旅游业发展的阶段性与转型······················································································· 187
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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二、亚洲区域旅游合作的基本模式··················································································· 189
三、北美乡村旅游发展特点及对我国的启示··································································· 191
四、2008 年我国旅游业总收入情况················································································· 196
五、我国大城市旅游圈划分的设想··················································································· 196
六、2008-2009 年金融危机对我国旅游业的影响及应对措施······································· 198
第六节 网络游戏业发展分析 ······························································································· 200
一、我国网络游戏业发展现状··························································································· 200
二、金融危机对中国网络游戏业影响分析······································································· 200
三、中国网络游戏业竞争分析··························································································· 201
四、未来 10 年网络游戏业发展趋势················································································· 202
第七节 文化遗产发展分析···································································································· 202
一、文化遗产分类及价值判定··························································································· 202
二、城市化进程中的文化遗产保护分析··········································································· 204
三、2008-2009 年文化遗产法制建设的情况分析··························································· 209
四、历史文化遗产保护与经济社会发展相结合探讨······················································· 210
五、贵州省文化遗产保护和可持续发展分析··································································· 213
第八节 广告业发展分析········································································································ 214
一、2008-2009 年我国广告业发展现状··········································································· 214
二、金融危机状态下中国广告业的现状及发展走势······················································· 216
三、2009-2012 年我国广告业发展机遇分析··································································· 217
四、未来五年中国广告业发展预测··················································································· 220
第九节 印刷业发展分析········································································································ 220
一、我国印刷业发展现状及形势······················································································· 220
二、2008-2009 年我国印刷品进出口分析······································································· 221
三、印刷业的绿色可持续性发展······················································································· 221
四、互联网技术对印刷业的影响······················································································· 223
五、2009 年金融危机下全球印刷业发展趋势································································· 226
六、印刷业应对金融危机策略··························································································· 230
第十节 新媒体发展分析········································································································ 231
一、2009 年新媒体与数字传媒发展分析········································································· 231
二、2009 年新媒体行业竞争分析····················································································· 232
三、2008 年新媒体奥运传播发展分析············································································· 232
四、新媒体发展对传播格局的影响··················································································· 236
五、数字化时代的新媒体发展路径分析··········································································· 236
六、2009 年新媒体发展趋势····························································································· 242
第六章 我国各地区文化产业发展分析··············································································· 247
第一节 北京文化产业发展分析 ··························································································· 247
一、北京文化创意产业集中度情况··················································································· 247
二、北京文化创意产业的产业链分析··············································································· 248
三、北京文化创意产业发展的有利因素··········································································· 249
四、北京文化创意产业发展驱动力分析··········································································· 250
五、北京体育文化创意产业发展机遇和态势··································································· 251
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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六、北京市文化创意产业未来发展分析··········································································· 253
第二节 山东文化产业发展分析 ··························································································· 254
一、山东省文化产业发展的体制改革分析······································································· 254
二、山东省打造文化品牌分析··························································································· 255
三、山东省文化产业集聚区发展投入和收入··································································· 256
四、山东农村文化产业调查及发展对策··········································································· 258
第三节 河南文化产业发展分析 ··························································································· 261
一、河南省文化产业发展情况··························································································· 261
二、河南加快文化产业发展新政策及其意义··································································· 261
三、河南省文化产业发展和文化体制改革······································································· 262
四、河南省漯河市文化产业发展分析··············································································· 265
第四节 湖南文化产业发展分析 ··························································································· 275
一、湖南文化产业发展概况······························································································· 275
二、湖南文化产业发展创新之路······················································································· 278
三、湖南文化产业发展的新机遇······················································································· 284
第五节 广西文化产业发展分析 ··························································································· 285
一、近年来广西文化产业发展情况··················································································· 285
二、广西文化产业发展优势及发展策略··········································································· 289
三、广西面向东盟国家的文化产业多途径发展分析······················································· 290
第六节 陕西文化产业发展分析 ··························································································· 291
一、近年来陕西文化产业发展情况··················································································· 291
二、陕西文化产业发展的基本特征··················································································· 292
三、促进陕西文化产业发展的策略··················································································· 293
四、改革开放以来陕西省西安文化产业发展的现状与思考··········································· 294
五、2009 年陕西文化产业发展新动态············································································· 296
第七节 甘肃文化产业发展分析 ··························································································· 299
一、甘肃省文化系统文化产业发展情况··········································································· 299
二、甘肃省白银市文化事业和文化产业发展分析··························································· 301
第八节 深圳文化产业发展分析 ··························································································· 302
一、2009 年深圳文化产业发展现状················································································· 302
二、深圳文化产业发展专项资金启动情况······································································· 305
三、深圳市高端文化产业发展分析··················································································· 306
四、深圳文化产业发展"十一五"规划情况········································································ 307
第九节 其他地区文化产业发展分析 ··················································································· 327
一、重庆市··························································································································· 327
二、浙江省··························································································································· 328
三、上海市··························································································································· 333
四、天津市··························································································································· 339
五、辽宁省··························································································································· 341
六、江苏省··························································································································· 346
七、云南省··························································································································· 351
八、山西省··························································································································· 352
九、内蒙古··························································································································· 356
十、海南······························································································································· 363
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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第二部分行业竞争格局 ······································································································· 374
第七章 文化产业竞争分析 ··································································································· 374
第一节 文化产业竞争力分析 ······························································································· 374
一、我国文化竞争力分析··································································································· 374
二、2008 年全球旅游业竞争力排名················································································· 380
三、2008 年长三角创意产业竞争力分析········································································· 381
第二节 2008-2009 年中国文化产业竞争分析及预测························································ 384
一、2008-2009 年集中度分析及预测··············································································· 384
二、2008-2009 年SWOT 分析及预测············································································· 384
三、2008-2009 年生命周期分析及预测··········································································· 387
第八章 文化企业竞争策略分析··························································································· 389
第一节 提升文化产业竞争力的对策 ··················································································· 389
一、优化文化产业的发展环境··························································································· 389
二、制定差异化的区域文化产业发展战略······································································· 389
三、积极推动文化与现代高新科技融合··········································································· 389
第二节 文化企业竞争策略分析 ··························································································· 390
一、金融危机对文化产业竞争格局的影响······································································· 390
二、金融危机后文化产业竞争格局的变化······································································· 395
三、2009-2012 年我国文化市场竞争趋势······································································· 397
四、2009-2012 年文化产业竞争格局展望······································································· 398
五、2009-2012 年文化产业竞争策略分析······································································· 399
第九章 文化重点企业分析 ··································································································· 401
第一节 中视传媒股份有限公司 ··························································································· 401
一、企业概况······················································································································· 401
二、竞争优势分析··············································································································· 402
三、2008-2009 年经营状况······························································································· 402
四、2009-2012 年发展战略······························································································· 407
第二节 湖南电广传媒股份有限公司 ··················································································· 409
一、企业概况······················································································································· 409
二、竞争优势分析··············································································································· 409
三、2008-2009 年经营状况······························································································· 409
四、2009-2012 年发展战略······························································································· 416
第三节 上海东方明珠(集团)股份有限公司········································································ 419
一、企业概况······················································································································· 419
二、竞争优势分析··············································································································· 419
三、2008-2009 年经营状况······························································································· 420
四、2009-2012 年发展战略······························································································· 425
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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第四节北京赛迪传媒投资股份有限公司··········································································· 429
一、企业概况······················································································································· 429
二、竞争优势分析··············································································································· 429
三、2008-2009 年经营状况······························································································· 429
四、2009-2012 年发展战略······························································································· 434
第五节 成都博瑞传播股份有限公司 ··················································································· 436
一、企业概况······················································································································· 436
二、竞争优势分析··············································································································· 436
三、2008-2009 年经营状况······························································································· 436
四、2009-2012 年发展战略······························································································· 441
第六节 辽宁出版传媒股份有限公司 ··················································································· 445
一、企业概况······················································································································· 445
二、竞争优势分析··············································································································· 447
三、2008-2009 年经营状况······························································································· 448
四、2009-2012 年发展战略······························································································· 453
第七节 远东实业股份有限公司 ··························································································· 453
一、企业概况······················································································································· 453
二、竞争优势分析··············································································································· 454
三、2008-2009 年经营状况······························································································· 454
四、2009-2012 年发展战略······························································································· 459
第八节 北京首都旅游股份有限公司 ··················································································· 460
一、企业概况······················································································································· 460
二、竞争优势分析··············································································································· 460
三、2008-2009 年经营状况······························································································· 460
四、2009-2012 年发展战略······························································································· 465
第九节 中青旅控股股份有限公司 ······················································································· 466
一、企业概况······················································································································· 466
二、竞争优势分析··············································································································· 466
三、2008-2009 年经营状况······························································································· 467
四、2009-2012 年发展战略······························································································· 472
第十节 桂林旅游股份有限公司 ··························································································· 473
一、企业概况······················································································································· 473
二、竞争优势分析··············································································································· 473
三、2008-2009 年经营状况······························································································· 474
四、2009-2012 年发展战略······························································································· 479
第十一节 湖南华天大酒店股份有限公司··········································································· 482
一、企业概况······················································································································· 482
二、竞争优势分析··············································································································· 483
三、2008-2009 年经营状况······························································································· 484
四、2009-2012 年发展战略······························································································· 489
第十二节 丽江玉龙旅游股份有限公司 ··············································································· 491
一、企业概况······················································································································· 491
二、竞争优势分析··············································································································· 492
三、2008-2009 年经营状况······························································································· 492
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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四、2009-2012 年发展战略······························································································· 497
第三部分 行业前景预测 ······································································································· 500
第十章 文化产业发展趋势预测··························································································· 500
第一节 文化产业前景分析···································································································· 500
一、未来文化的发展趋势展望··························································································· 500
二、中国文化未来发展前景广阔······················································································· 503
三、2009 年我国文化产业发展趋势················································································· 504
四、2009 年中国文化市场发展预测················································································· 506
五、2009-2012 年文化发展方向探讨··············································································· 506
六、2008-2011 年文化市场规模预测··············································································· 507
第二节 2009-2012 年文化市场趋势分析············································································· 508
一、2008-2009 年文化市场趋势总结··············································································· 508
二、2009-2012 年文化市场发展空间··············································································· 508
三、2009-2012 年文化产业政策趋向··············································································· 509
第三节 2009-2012 年文化市场预测····················································································· 509
一、2009-2012 年文化市场结构预测··············································································· 509
二、2009-2012 年文化市场需求前景··············································································· 510
三、2009-2012 年文化产业集中度预测··········································································· 510
第四部分 投资战略研究 ······································································································· 512
第十一章 文化产业投资现状分析······················································································· 512
第一节 2008 年文化产业投资情况分析·············································································· 512
一、2008 年总体投资及结构····························································································· 512
二、2008 年投资规模情况································································································· 512
三、2008 年投资增速情况································································································· 512
四、2008 年分行业投资分析····························································································· 512
五、2008 年分地区投资分析····························································································· 513
六、2008 年外商投资情况································································································· 514
第二节 2009 年上半年文化产业投资情况分析·································································· 515
一、2009 年1-5 月总体投资及结构················································································· 515
二、2009 年1-5 月投资规模情况····················································································· 516
三、2009 年1-5 月投资增速情况····················································································· 516
四、2009 年1-5 月分行业投资分析················································································· 516
五、2009 年1-5 月分地区投资分析················································································· 519
六、2009 年1-5 月外商投资情况····················································································· 521
第十二章 文化产业投资环境分析······················································································· 522
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
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第一节经济发展环境分析···································································································· 522
一、2008-2009 年我国宏观经济运行情况······································································· 522
二、2009-2012 年我国宏观经济形势分析······································································· 536
三、2009-2012 年投资趋势及其影响预测······································································· 539
第二节 政策法规环境分析···································································································· 541
一、2009 年文化产业政策环境························································································· 541
二、2009 年国内宏观政策对其影响················································································· 542
三、2009 年行业产业政策对其影响················································································· 544
第三节 社会发展环境分析···································································································· 548
一、国内社会环境发展现状······························································································· 548
二、2009 年社会环境发展分析························································································· 550
三、2009-2012 年社会环境对行业的影响分析······························································· 551
第四节 文化产业振兴规划···································································································· 557
一、文化产业振兴规划概述······························································································· 557
二、文化产业振兴规划细则······························································································· 557
三、文化产业振兴规划主要任务······················································································· 558
四、文化产业振兴规划主要工程······················································································· 560
五、文化产业振兴规划主要措施······················································································· 562
六、文化产业振兴规划的意义与作用··············································································· 563
七、文化产业振兴规划对行业的影响··············································································· 566
第十三章 文化产业投资机会与风险··················································································· 570
第一节 影响文化产业发展的主要因素 ··············································································· 570
一、2009-2012 年影响文化产业运行的有利因素分析··················································· 570
二、2009-2012 年影响文化产业运行的不利因素分析··················································· 570
三、2009-2012 年我国文化产业发展面临的挑战分析··················································· 571
四、2009-2012 年我国文化产业发展面临的机遇分析··················································· 571
第二节 文化产业投资风险及控制策略分析······································································· 572
一、2009-2012 年文化产业市场风险及控制策略··························································· 572
二、2009-2012 年文化产业政策风险及控制策略··························································· 572
三、2009-2012 年文化产业经营风险及控制策略··························································· 573
第十四章 文化产业投资战略研究······················································································· 574
第一节 文化产业发展战略研究 ··························································································· 574
一、战略综合规划··············································································································· 574
二、业务组合战略··············································································································· 574
三、区域战略规划··············································································································· 574
四、产业战略规划··············································································································· 574
五、营销品牌战略··············································································································· 575
六、竞争战略规划··············································································································· 575
第二节 对文化品牌的战略思考 ··························································································· 575
一、企业品牌的重要性······································································································· 575
2009-2012 年文化产业竞争格局与投资战略研究咨询报告
11
二、文化实施品牌战略的意义··························································································· 576
三、文化企业品牌的现状分析··························································································· 576
四、文化企业的品牌战略··································································································· 576
五、文化品牌战略管理的策略··························································································· 577
第三节 文化产业投资战略研究 ··························································································· 578
一、2009 年文化产业投资战略························································································· 578
二、2009-2012 年文化产业投资战略··············································································· 578
三、2009-2012 年细分行业投资战略··············································································· 579