THE AUTOMOTIVE YEAR 2014

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A LOOK AROUND THE WORLD
China
How to succeed in the biggest vehicle market
despite fiercer competition
INTERVIEW
Luca de Meo
The Audi board member speaks about nextgeneration
vehicles and future sales strategies
STRATEGY
Driving economic growth
India's vehicle business was an economic driver
for years, but now it is struggling – an analysis
The important role
of marketing
How in-depth knowledge about customers
can make it easier to develop new vehicles
Automotive trends
Our Roland Berger experts summarize last
year's highlights and take a look at 2014
Interview: Marcus Berret
Our Head of the automotive team in Germany talks
about what's currently driving the industry
Fleet management
Opportunities and challenges in BRIC
BOOKS & STUDIES
The latest Roland Berger publications at a glance
FAMOUS CARS
75 years "Opel Kapitän"