2014 CFO Outlook Asia

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此报告是美银美林发布的第三版《2014年亚洲首席财务官前景展望报告》，由经济学人智库调研并撰写。经济学人智库调研了亚洲12个国家和地区（澳大利亚、香港、印度、印度尼西亚、日本、马来西亚、菲律宾、新加坡、韩国、台湾和泰国）来自不同行业的639名公司财务人员。在调研中，首席财务官们被问到了有关2014年企业发展和并购的前景，如何应对主要风险和挑战，以及他们希望采取的提高收入和利润的方式。

A Survey of Chief Financial Officers
Wellspring of Growth
About the survey 2
Welcome letter 5
Key findings from the 2014 survey
Top findings infographic 6
Key learnings summary 8
Part 1 - The big picture: Regional overview and trends 10
Case study: PLDT: Innovation to combat margin pressure 17
Part 2 - Risk: High, but manageable 18
Risk infographic 19
Case study: DBS: Managing resources and performance strategically 30
Part 3 - Growth: Going organic 31
Case study: Siam Cement’s sweet spot 42
Part 4 - M&A: The lure of the Southeast 43
M&A infographic 44
Case study: China Resources Enterprises: M&A to the core 53
Part 5 - Finance: Cash is king — and risk is ever present 54
Case study: Owens Corning: Impatient with China, but wanting to believe 60
Conclusion: The consequences of growth 62